May 22, 2008
Why Facebook Ads Have Low Click-Through Rates
'Cause they aren't valid URLs.
Say what you will about hipness, or ad-targeting, or whatever; if a site fails to turn actual clicks on an advertisement into click-throughs there are serious issues that must be addressed. Ok, this actually looks like a valid URL to me... I suspect that the server side redirect is failing and Safari's error message is misleading, but that doesn't change the reality of the situation.
Posted by ashusta at May 22, 2008 08:32 PM