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<copyright>Copyright 2008</copyright>
<lastBuildDate>Tue, 15 Jul 2008 11:25:58 -0800</lastBuildDate>
<pubDate>Tue, 15 Jul 2008 11:29:29 -0800</pubDate>
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<item>
<title>Spelling is important to the Google kids</title>
<description><![CDATA[<p>Google wants you to know that if you misspell "preferred" you may as well kill yourself.</p>
<img alt="google_would_prefer_you_offed_yourself.png" src="http://blog.shusta.org/archives/pics/google_would_prefer_you_offed_yourself.png" width="692" height="627" />
<p><a href='http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&hs=jEp&q=prefered&btnG=Search'>Google search for 'prefered'</a></p>
]]></description>
<link>http://blog.shusta.org/archives/2008/07/spelling_is_imp.html</link>
<guid>http://blog.shusta.org/archives/2008/07/spelling_is_imp.html</guid>
<category>Random Jibber Jabber</category>
<pubDate>Tue, 15 Jul 2008 11:25:58 -0800</pubDate>
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<item>
<title>Why Facebook Ads Have Low Click-Through Rates</title>
<description><![CDATA[<p>'Cause they aren't valid URLs.</p>
<p>Say what you will about hipness, or ad-targeting, or whatever; if a site fails to turn actual clicks on an advertisement into click-throughs there are serious issues that must be addressed. Ok, this actually looks like a valid URL to me... I suspect that the server side redirect is failing and Safari's error message is misleading, but that doesn't change the reality of the situation.</p>
<img alt="no click through, no $" src="http://blog.shusta.org/archives/pics/facebook_ads.png" width="566" height="442" />]]></description>
<link>http://blog.shusta.org/archives/2008/05/why_facebook_ad.html</link>
<guid>http://blog.shusta.org/archives/2008/05/why_facebook_ad.html</guid>
<category>Information Technology Punditry</category>
<pubDate>Thu, 22 May 2008 20:32:35 -0800</pubDate>
</item>
<item>
<title>If I was a an Actual Designer...</title>
<description><![CDATA[<p>James Whittaker has a <a href='http://www.jameswhittaker.com/blog/article/em-based-layouts-vertical-rhythm-calculator/'>nice article on vertical rhythm</a> posted to his blog that reminded me of just how little attention I get to pay to the niceties of design at work. A quick summary of the article would be "maintaining a consistent amount of vertical spacing around textual elements on a web page will markedly increase the attractiveness of the page." James goes on to explain the basics of elastic layout using CSS rules, and even provides a calculator for creating your own CSS vertical rhythm rules.</p>
<p>One of the really wonderful things about the <a href='http://developer.yahoo.com/yui/'>YUI library</a> is that these CSS rules are already taken care of. All fonts are specified relative to a base size, with appropriately scaled padding automatically applied. The problem that I have at work is in internationalization, where we end up needing extra padding on text for some locales (Greece and Thailand, I'm givin' you a real angry look) that will throw off the rest of the elements on the page.</p>
<p>So far we haven't found a solution better than hand-coding CSS rules for troublesome locales. It's slow, and more costly to maintain, but the results are so much better than re-using generic CSS inappropriately that it seems worth the effort.</p>]]></description>
<link>http://blog.shusta.org/archives/2008/05/if_i_was_a_an_a.html</link>
<guid>http://blog.shusta.org/archives/2008/05/if_i_was_a_an_a.html</guid>
<category>Work is Good</category>
<pubDate>Fri, 16 May 2008 22:36:58 -0800</pubDate>
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<item>
<title>Viral marketing so good, it&apos;ll put your eye out</title>
<description><![CDATA[<p>Be sure to turn the comments off (lower right corner of the player)</p>

<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="437" height="367" id="iminlikewithyou"><param name="movie" value="http://flashcdn.iminlikewithyou.com/embedder.swf?key=35a3c02801181460bd5cb56682c74a0ad3" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><embed src="http://flashcdn.iminlikewithyou.com/embedder.swf?key=35a3c02801181460bd5cb56682c74a0ad3" width="437" height="367" type="application/x-shockwave-flash" allowScriptAccess="always" allowFullScreen="true" name="iminlikewithyou" ></embed></object>]]></description>
<link>http://blog.shusta.org/archives/2008/05/viral_marketing.html</link>
<guid>http://blog.shusta.org/archives/2008/05/viral_marketing.html</guid>
<category>Random Jibber Jabber</category>
<pubDate>Sun, 11 May 2008 11:16:13 -0800</pubDate>
</item>
<item>
<title>Microsoft has a Cunning Plan</title>
<description><![CDATA[<p>Apropos the following advertisement, Microsoft has a cunning plan to drive their quarterly profits for Q2 '08 way beyond Wall St. expectations.</p>
<img alt="What's the market cap on Pfizer?" src="http://blog.shusta.org/archives/pics/ms_cunning_plan.png" width="754" height="661" border="0"/>]]></description>
<link>http://blog.shusta.org/archives/2008/04/microsoft_has_a.html</link>
<guid>http://blog.shusta.org/archives/2008/04/microsoft_has_a.html</guid>
<category>Information Technology Punditry</category>
<pubDate>Mon, 28 Apr 2008 10:19:30 -0800</pubDate>
</item>
<item>
<title>Amazon is Sears</title>
<description><![CDATA[<p>Has anyone else noticed this? Amazon.com is essentially Sears, but using a website to push their products instead of a catalog. The image below is what prompted this... I mean, come on. NCAA Gnomes? How midwest-US can a company be?</p>
<img alt="amazon_is_sears_gnomes.jpg" src="http://blog.shusta.org/archives/pics/amazon_is_sears_gnomes.jpg" width="486" height="401" />
<p>Now, I love the work they've done with <a href='http://www.amazon.com/gp/browse.html?node=201590011'>EC2</a> and the <a href='http://www.mturk.com/mturk/welcome'>Mechanical Turk</a>. These are innovative, useful endeavors. But Jeffy's gotta pay the bills somehow, right? So, NCAA Gnomes are on the front page now, and will be in yards across Nebraska and Illinois come Spring.</p>
<p>It's a little disconcerting that one of the greatest businesses of the beginning of this century is essentially aping the strategy of one of the greatest businesses of last century (logistics and delivery of physical goods to American consumers). I mean, hasn't anything changed in the last 100 years? Or should I get into railroad stocks now, before the bubble has time to inflate any more? ;^)</p>]]></description>
<link>http://blog.shusta.org/archives/2008/04/amazon_is_sears.html</link>
<guid>http://blog.shusta.org/archives/2008/04/amazon_is_sears.html</guid>
<category>Information Technology Punditry</category>
<pubDate>Fri, 04 Apr 2008 21:03:03 -0800</pubDate>
</item>
<item>
<title>Who Says Science isn&apos;t Sexy?</title>
<description><![CDATA[<p>From the article</p>
<blockquote>
The moment a scientist patted a ferocious Great White Shark that burst out of the water alongside his boat off the coast of Australia.
</blockquote>
<img alt="ushark.jpg" src="http://blog.shusta.org/archives/pics/ushark.jpg" width="580" height="350" />
<p>Source: <a href="http://www.telegraph.co.uk/news/main.jhtml?view=DETAILS&grid=&xml=/news/2008/03/13/wshark113.xml">Telegraph.co.uk</a></p>]]></description>
<link>http://blog.shusta.org/archives/2008/03/who_says_scienc.html</link>
<guid>http://blog.shusta.org/archives/2008/03/who_says_scienc.html</guid>
<category>Random Jibber Jabber</category>
<pubDate>Fri, 14 Mar 2008 18:49:57 -0800</pubDate>
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<title>Market Reaction AAPL&apos;s iPhone SDK Release - Not too hot</title>
<description><![CDATA[<p><a href="http://www.apple.com">Apple Computer</a> released their Software Development Kit (SDK) for the iPhone today. This is something that a lot of my coworkers have been waiting for, for months now. The idea of being able to create applications that will run natively on the sexiest phone currently available in the US is incredibly appealing to many developers. And Apple didn't just release the tools to create applications, they also laid out the details of their plan to build an ecosystem for developers around the iPhone. How did the markets react to this news? By pushing AAPL stock down nearly 3%.</p>
<img alt="stocks_detail.png" src="http://blog.shusta.org/archives/pics/stocks_detail.png" width="326" height="193" />
<p>I have to admit, I don't get it. Third party applications are the life blood of devices like the iPhone. Think about it, does Apple run the phone network? No, that's a third party service/application provided by AT&amp;T. Does Apple pay artists to put out albums that people can listen to on their iPhones? No, that's what the record companies do. Does Apple provide mapping software to help people find their way their way to obscure clubs where super-hip bands are playing? No, Google does that. Apple provides the hardware and the OS, third party developers provide the killer apps.</p>
<p>To put it another way, Apple's competitors are always going to be trying to match or best the functionality and usefulness of the iPhone. If Apple finds a way to constantly add to that usefulness, it will extend the life of the device. Having hot new applications run on the same old hardware allows Apple to put off investments in new designs. This adds dollars to Apple's bottom line over a period of years and was, I think, a really canny move. But I guess the stock markets don't think the same way I do.</p>
<p>Two years from now the iPhone will be a freebie thrown in with any 24 month AT&amp;T contract. At that point the only reason consumers will have to choose this old model over equivalent models from competitors will the applications that run exclusively on the iPhone. With AT&amp;T splitting revenue from users with Apple more applications and more users means more profit even if they're no longer able to charge a premium for the hardware.</p>
<p>Hmmm, of course the other tech stocks I watch were also down today so perhaps market sentiment was just off, and this announcement just didn't have enough impact to keep Apple from being driven down along with everyone else.</p>]]></description>
<link>http://blog.shusta.org/archives/2008/03/market_reaction.html</link>
<guid>http://blog.shusta.org/archives/2008/03/market_reaction.html</guid>
<category>Information Technology Punditry</category>
<pubDate>Thu, 06 Mar 2008 21:00:38 -0800</pubDate>
</item>
<item>
<title>Microsoft is really good at making mice...</title>
<description><![CDATA[<p>My new Microsoft Bluetooth somethingSomething 5000 (!) mouse sure is nice. It even fixes the cruddy scroll acceleration built into Mac OS X. Seriously, if I'm scrolling, I expect each detent in the scroll wheel to correspond to a consistent distance on the screen. By default Macs appear to change that amount depending upon the amount of time that has passed between the previous click and the current one.</p>
<p>For example, if there are detents every 5 degrees on the mouse, and scrolling 1 detent causes the screen to scroll down 20 pixels, then I would expect 3 detents to cause a scroll of 60 pixels. But, the way things are implemented in OS X by default, if those 3 detents are sensed as occurring very quickly, I may end up scrolling 80 pixels down... as the second and third clicks cause a larger scroll action to occur than the first one. Does that make any sense to anyone (by which I mean the behavior, not my poor description of said)?</p>
<p>*sigh* It's funny, but MS has always been good at making mice. Their first mouse was actually lauded by industrial designers as highly superior to the Apple mouse that was available at the time. And I've never had an MS mouse just crap out on me, though I've also never had one that really exceeded my expectations of performance either. I mean, it's a mouse, what could they do to really "wow" someone? Work-a-day hardware, not too complex, just about perfect for MS.</p>
<p>Oh wait, I just noticed that the illumination on my keyboard seems to have been broken since I installed the MS mouse drivers... hmmm, guess that it was too much to hope for an MS product that works without having any nasty side effects. I should probably just switch back to Linux since no manufacturer seems to be able to please my whiney-self lately. ;^)</p>
<hr>
<p>Update -- Somehow, magically, the backlighting on my keys was turned down to 0. I still blame Microsoft. ;-P</p>]]></description>
<link>http://blog.shusta.org/archives/2008/02/microsoft_is_re.html</link>
<guid>http://blog.shusta.org/archives/2008/02/microsoft_is_re.html</guid>
<category>Information Technology Punditry</category>
<pubDate>Sat, 09 Feb 2008 21:36:22 -0800</pubDate>
</item>
<item>
<title>Erlang: The Movie</title>
<description><![CDATA[<p>Sometimes it seems as if there are no real nerds left in the world of CS. Ruby hipsters and C++ mavens, maybe. But not the kind of white shirt / skinny tie IBM 4 Lyfe nerds that used to rule the scene.</p>
<p>Has anyone else noticed this or is it just me? Either way, I have  discovered <b>Erlang: The Movie</b>, an introduction to the Erlang programming language that has renewed my faith in true CS masters.</p>
<a href="http://www.archive.org/details/ErlangTheMovie"><img alt="erlang_the_movie.gif" src="http://blog.shusta.org/archives/pics/erlang_the_movie.gif" width="160" height="110" style="float:left;padding-right:0.5em;"/></a>
<p>Developed by exactly the type of hard-core telephony nerds that could only exist deep within the <a href="http://www.ericsson.com/">Ericsson</a> company labs (moto "the world leading supplier in telecommunications and <a href="http://en.wikipedia.org/wiki/Lutefisk">lutfisk</a>"), Erlang is a general purpose, declarative, fault tolerant, highly concurrent language useful for building systems that need to run for months or years without a reboot.</p>
<p>The linked movie consists of the Erlang team briefly explaining some of the more pertinent aspects of their programming language with what the Internet Archive describes as "technical enlightenment and unintentional humor in roughly equal, and colossal, proportions." I can tell you that they are not exaggerating.</p>
<p><a href="http://www.archive.org/download/ErlangTheMovie/erlang_the_movie.mpg">Watch the movie</a>, or, <a href="http://www.archive.org/details/ErlangTheMovie">view the Internet Archive hosting site</a> for links to other 'net related goodness.</p>]]></description>
<link>http://blog.shusta.org/archives/2008/01/erlang_the_movi.html</link>
<guid>http://blog.shusta.org/archives/2008/01/erlang_the_movi.html</guid>
<category>Information Technology Punditry</category>
<pubDate>Wed, 30 Jan 2008 20:51:17 -0800</pubDate>
</item>
<item>
<title>House Hunting in Silicon Valley</title>
<description><![CDATA[<p>Errm, not really house hunting. More like apartment scrounging; but that lacks alliteration ;) More seriously, the variability in pricing here is startling. Apartments in Cupertino cost 2-times as much as those in the abutting cities of Mountain View and Santa Clara. Why? Is there anything in Cupertino besides De Anza Junior College and Apple's campus?</p>
<p>I guess I haven't been in the area long enough to understand the forces driving real estate pricing here. What I know is that I need to find a place closer to work as the hour long, 15 mile, commute is really getting tiresome. I love the views from my current house across the entire valley, but the location does leave one feeling isolated. Need something from the market? That'll be a 10 minute drive down the hill, 2 minutes at the market and then 10 minutes to drive back up. It'd be much nicer to be able to walk 10 minutes each way, you know? And going out to a club or bar? Forget it, unless I want to drive two towns over and back. At this point the move is inevitable; what's still up in the air is where, exactly, I should move to.</p>
<p>It looks like my choices are limited though... given what a cheapskate I am (apparently there are people willing to pay $1600 month for a 700 square foot apartment in some cities) I'll have to either move to Santa Clara or find an incredible deal to be in Mountain View or Sunnyvale. Or, buy a mobile home and park it outside different big-box stores for a week at a time. Hmmmm, could I spin that into a web2.0 "reality" web site of some type?</p>]]></description>
<link>http://blog.shusta.org/archives/2007/12/house_hunting_i.html</link>
<guid>http://blog.shusta.org/archives/2007/12/house_hunting_i.html</guid>
<category>Random Jibber Jabber</category>
<pubDate>Tue, 04 Dec 2007 08:14:52 -0800</pubDate>
</item>
<item>
<title>Don&apos;t be evil</title>
<description><![CDATA[<p>I logged in this morning and noticed that GOOG is up again...  to amusing heights even. Sorta makes you wonder who they had to make a deal with to get there. ;^)</p>
<img alt="dont_be_evil.jpg" src="http://blog.shusta.org/archives/pics/dont_be_evil.jpg" width="339" height="270" />]]></description>
<link>http://blog.shusta.org/archives/2007/10/dont_be_evil.html</link>
<guid>http://blog.shusta.org/archives/2007/10/dont_be_evil.html</guid>
<category>Random Jibber Jabber</category>
<pubDate>Tue, 23 Oct 2007 08:17:27 -0800</pubDate>
</item>
<item>
<title>My first Yahoo! Oktoberfest Mug</title>
<description><![CDATA[<style type="text/css">
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<div class="flickr-frame">
	<a href="http://www.flickr.com/photos/ashusta/1573667122/" title="photo sharing"><img src="http://farm3.static.flickr.com/2324/1573667122_5c23731d64.jpg" class="flickr-photo" alt="" /></a>
<br />
	<span class="flickr-caption"><a href="http://www.flickr.com/photos/ashusta/1573667122/">My first Yahoo! Oktoberfest Mug</a>, originally uploaded by <a href="http://www.flickr.com/people/ashusta/">αlexander</a>.</span>
</div>
<p>Have I mentioned that Yahoo! is a great place to work? Over the weekend little gnomes visited everyone's cube leaving behind branded mugs advertising next week's Oktoberfest / earnings announcement party.</p>
<p>Though I have no idea what the earnings announcement might include, I can pretty much guarantee the pseudo-Oktoberfest party we'll have will be more fun than the SF Oktoberfest I went to over the weekend (which consisted of - showing up to a sea of drunken frat boys, finding out that the event was sold-out, and getting out of the way of the arriving paramedics as someone inside had apparently been shanked).</p>
<p>Of course, the day wasn't a total waste. My friends and I went out to dinner at <a href="http://www.yelp.com/biz/Ff27vO47AgT6NK2azrIkVg" class="yelpLink">Flippers</a>, and then for drinks at <a href="http://www.yelp.com/biz/UXru0FThfONxJQ95oPnaBw" class="yelpLink">Zeitgeist</a>. The conversations were fun, if completely silly, and the parking was actually super close at both locations.</p>
<p>In conclusion - SF Oktoberfest isn't worth attending (unless you're a drunken frat boy), good friends make changing your plans on the fly into an easy and enjoyable evening, and Yahoo! is my current all-time favorite job.</p>]]></description>
<link>http://blog.shusta.org/archives/2007/10/my_first_yahoo_2.html</link>
<guid>http://blog.shusta.org/archives/2007/10/my_first_yahoo_2.html</guid>
<category>Work is Good</category>
<pubDate>Sun, 14 Oct 2007 18:37:04 -0800</pubDate>
</item>
<item>
<title>Downloading from about:blank?</title>
<description><![CDATA[<p>What exactly could IE be downloading from about:blank?</p>
<img alt="Good luck with that IE." src="http://blog.shusta.org/archives/pics/goodLuckIE.png" width="207" height="78" border="1" />]]></description>
<link>http://blog.shusta.org/archives/2007/10/downloading_fro.html</link>
<guid>http://blog.shusta.org/archives/2007/10/downloading_fro.html</guid>
<category>Information Technology Punditry</category>
<pubDate>Thu, 11 Oct 2007 11:50:24 -0800</pubDate>
</item>
<item>
<title>Your cat required too much love that you can&apos;t give</title>
<description><![CDATA[<p>Who says people spoil their pets?</p>
<embed src="http://www.metacafe.com/fplayer/856526/hand_hacking_for_cat.swf" width="400" height="345" wmode="transparent" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash"> </embed><br><font size = 1><a href="http://www.metacafe.com/watch/856526/hand_hacking_for_cat/">Hand Hacking For Cat</a> - <a href="http://www.metacafe.com/">Watch today’s top amazing videos here</a></font>
]]></description>
<link>http://blog.shusta.org/archives/2007/10/your_cat_requir.html</link>
<guid>http://blog.shusta.org/archives/2007/10/your_cat_requir.html</guid>
<category>Random Jibber Jabber</category>
<pubDate>Mon, 08 Oct 2007 07:51:54 -0800</pubDate>
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